Catalogue of Modules, University of Nottingham

N14G03 Marketing for Entrepreneurs
(Last Updated:03 May 2017)

Year  11/12

Total Credits: 10

Level: Level 4

Target Students:  Joint MSc Entrepreneurship Programme Students and Business School MSc students meeting pre-requisites and subject to compliance with module choice requirements, as listed in the degree programme specification. In addition, other MA/MSc students meeting pre-requisites and subject to the discretion of the Director of MSc Programmes. There is a limited number of places on this module. Students are reminded that enrolments which are not agreed by the Offering School in advance may be cancelled without notice.

Taught Semesters:

Spring Assessed by end of Spring Semester 

Prerequisites: Not suitable for anyone who has already taken a PG marketing module

Corequisites:  None.

Summary of Content:  This module provides an introduction to the fundamental concepts of marketing and how they are currently applied in the marketplace. The main emphasis of the module centres around the perceived need by managers for a strategic approach to marketing decision-making and for coherent planning to ensure the formulation of successful marketing programmes within an organisation. This module will explore: the role and nature of marketing; the core elements of marketing as an approach to business; the processes which influence the development of a marketing strategy; the role of segmentation; targeting and positioning; the factors which determine the composition of the marketing mix; the role of elements of the marketing mix in creating an effective marketing campaign.

Method and Frequency of Class:

ActivityNumber Of WeeksNumber of sessionsDuration of a session
Lecture 11 weeks1 per week2 hours

Activities may take place every teaching week of the Semester or only in specified weeks. It is usually specified above if an activity only takes place in some weeks of a Semester

Further Activity Details:
10 x 2 hour classes. The classes will include lecture style teaching, video and/ or written case studies, seminar style discussion and occasional small group discussion and project work. Please note all non-lectures will be timetabled in the Business School

Method of Assessment: 

Assessment TypeWeightRequirements
Project 1 100 Individual project (5,000 words) 

Dr N Yannopoulou

Education Aims:  The module is designed to provide students from a non-business background with a grounding in Marketing. However the focus is the application of marketing in entrepreneurial type businesses.

Learning Outcomes:  Knowledge and understanding
This module develops a knowledge and understanding of:

Intellectual skills
This module develops:Professional practical skills
This module develops:Transferable (key) skills
This module develops:

Offering School:  Business School

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